Utah Beer News Coverage: Your Voice Counts

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Utah Beer News is nine months old. We officially launched during American Craft Beer Week 2018 (though we’d published a few posts prior to that).

Utah Beer News | Handcrafted Craft Beer Content to Sip & SavorIn that time, we’ve written 100 articles and have published 14 podcast episodes. We’ve shared content across Facebook, Twitter, and Instagram.

We’ve had the opportunity to chat with brewers, breweries, and everyday imbibers who make up a vibrant Utah craft beer community.

To some extent, as we got our feet wet, we were flying blind in terms of covering what mattered to Utah craft beer drinkers.

We’re still learning every day. But now, we have a little more direction.

Thanks to you, whom we’ve met at various beer-related events and local breweries, we are getting a better sense of what matters to you, the Utah craft beer drinker.

And in January, we developed a short survey designed for you to help shape future coverage of Utah Beer News.

We received 60 responses and a lot of excellent feedback. It’s clear we’re hitting the mark in a lot of areas. At the same time, we recognize there’s always room for improvement.

I’d like to share some of the key points. If you missed out on the survey, or you’d simply like to share additional comments, please don’t hesitate to let us know.

Utah Beer News: Survey Results

The survey ran Jan. 24-31, 2019 and we collected 60 responses.

  • Nearly two-thirds (62%) of respondents heard about Utah Beer News via Facebook
  • Site visit frequency is fairly evenly split. 25% visit once a week. Four-out-of-five (82%) visit the site at least once a month.
  • More than half of respondents (55%) prefer to receive beer-related content primarily on Facebook. 29% listed Instagram as their social platform of choice.
  • Nearly half of respondents ranked “Written Article” as the No. 1 way to receive online information. The majority ranked “Audio” as one of their least-preferred ways to receive information.

Topics you’d like to read about on Utah Beer News, ranked in order:

  1. Breaking news (i.e. new beer releases, brewery openings)
  2. Brewery profiles
  3. Beer reviews
  4. Events
  5. Local politics
  6. Education
  7. Homebrewer profiles
  8. Non-Utah beer information

As far as your favorite beer style, here’s how it broke down: IPA (17%), Pale Ale (15%), Hazy IPA (13%), Stout (13%)

And finally, your favorite brewery (total mentions in parentheses): Kiitos (13); SaltFire (8), Fisher (6), 2 Row (5), Uinta (4), Talisman, Shades (3), Epic, RoHa, Bonneville, Bohemian, Red Rock, Wasatch, TF (2), Hopkins, Roosters, Strap Tank, Proper, Squatters (1)

Takeaways

It’s incredible to see so many folks visiting the site regularly. Thank you. For me, it’s invaluable to get clarity on what topics interest you most. I’ll definitely keep that in mind as we plan future coverage.

While we can’t write about every new beer release (Utah Beer Blog, in our opinion, remains the definitive resource on that front), we’ll do our best to incorporate new beer releases into our coverage.

That said, if breweries want to give us a heads-up on new beers, or share any news releases or other information, feel free to email me directly.

Above all, our mission remains the same:

Utah Beer News strives to share stories important to the Utah craft beer community.

Thank you for welcoming us into your community.

Congratulations!

Incidentally, congratulations again to Aaron Hughes and Gary Vance. They completed the survey and had their names chosen to receive Utah Beer News prize packs.

Here’s what they took home:

Aaron Hughes and Gary Vance are the lucky winners in the Utah Beer News survey giveaway. Thank you to everyone who took the time to complete the survey.
Aaron Hughes and Gary Vance are the lucky winners in the Utah Beer News survey giveaway. Thank you to everyone who took the time to complete the survey.

Are You Subscribed?

We like to give away stuff to our e-newsletter subscribers. If you’re not yet subscribed, it’s easy to do so.

We currently send out one email each month and promise not to use your email for anything other than communicating the latest Utah Beer News.

Thank you again for your support over these last several months!

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