Pints for Purpose introduces supporters of area non-profits to local breweries, and vice versa. It’s an event Rob Phillips, co-founder of RoHa Brewing Project, tries to schedule a couple times a month.
“It’s an idea I had, but I’d also seen it done at other breweries,” Phillips says, noting that Bridger Brewing in Bozeman, Mont., hosts something similar. “For the most part, the response has been really, really good.”
Pints for Purpose
Non-profits interested in engaging with supporters (or potential supporters) can do so over a pint or two at a natural gathering spot. Generally held early in the week at the brewery’s Kensington Avenue taproom, Pints for Purpose allows groups to share information, answer questions, and connect with the community.
At the end of the night, RoHa donates 10 percent of sales to the featured organization.
Read more about the program on the RoHa blog.
“It’s nice for us, and our regulars, to learn a little more about the (non-profit’s) mission,” Phillips says. “Sometimes the organization’s celebrating something or maybe they want a petition signed. We let (the non-profit) decide how they want to do it.”
Over the last year, RoHa has opened its taproom to organizations such as Salt Lake Animal Services, Save Our Canyons, the University of Utah Burn Center, and Girls on the Run.
A Pints for Purpose event in December featured Girls on the Run Utah. The group, which “inspires girls to recognize their inner strength” and “establish a lifetime appreciation for health and fitness” originally reached out to RoHa earlier in the year.
It didn’t work out for RoHa to support that particular event, but Phillips mentioned Pints for Purpose might be an option. Sure enough, a couple months later, Girls on the Run took over the taproom to celebrate its successful event.
“It had to be one of the most successful (Pints for Purpose) we had,” he says. “They had a great group of supportive people show up.”
On Tap: Huntsman Heroes
In January, Huntsman Heroes is hosting its own Pints for a Purpose (slightly different name) at four local breweries (more information).
Full lineup (all scheduled for 5-8:30 p.m.)
The following are Pints for a Purpose events scheduled to support the Huntsman Cancer Institute. It’s always a good idea to confirm details with organizers ahead of time. 21+ only.
- Jan. 8: RoHa Brewing Project, 30 E. Kensington Ave.
- Jan. 15: Kiitos Brewing, 608 W. 700 South
- Jan. 22: SaltFire Brewing Co., 2199 S. West Temple
- Jan. 29: A. Fisher Brewing Co., 320 W. 800 S.
“We feel building local support is critical to what we’re doing at RoHa,” Phillips says. “Pints for Purpose is a good way to support the community, gain their trust, their interest, and to build a strong local following.”
