Red Rock Brewing rings in its 12 Days of Christmas on Saturday with a visit from Santa Claus.
The fourth-annual family-friendly Beer with Santa event takes place Dec. 8 from 1-4 p.m. at the Red Rock Brewery/Beer Store, 443 N. 400 W.
It’s your chance to skip the mall lines and bring your kids — and pets — for a unique photo op.
“A photo in front of the brewery tanks turns out to be an amazing Santa shot,” says Shantel Stoff, Red Rock’s sales and marketing director.
Admission and photos with Santa are free.
Red Rock will be pouring draft beers ($5) and select high-points. The event will feature music, games, and treats for the kids. The Fry Me to the Moon food truck will be on-hand as well. OTW Safety asked how it could help, so it donated fencing for the event.
Plus, Beer with Santa kicks off the brewery’s annual toy drive to support Candy Cane Corner (more on that below).
12 Days of Christmas
Beer with Santa also ushers in the brewery’s 12 Days of Christmas. For craft beer fans — and Red Rock beer lovers, especially — it’s like, well… Christmas.
“We have a few cases of beer that we’ve held over the year, as well as a few library beers,” Stoff says. “We’ll be releasing them during the 12 Days of Christmas.”
Here’s how that works:
- Grab a ticket at the Beer with Santa event (or stop by the Beer Store during the 12 Days of Christmas, Dec. 10-22). You can get one ticket each day. No purchase necessary.
- Keep an eye on Red Rock’s Beer Store social media (Facebook and Instagram) daily as they assign specific beers to winning ticket numbers
- Check your ticket(s). If your number matches, you have the opportunity to purchase the assigned beer (we’re sure they’d give it away if they could). You have one week to pop in to the Beer Store to purchase your beer.
And that’s not all.
Throughout the 12 Days of Christmas, Red Rock’s “elves” will be working their magic to help beer lovers get in the holiday spirit. Random items might show up in the cooler for you to buy. Glassware, church keys, and Red Rock apparel might be part of “elf giveaways.”
Who knows what other holiday surprises Red Rock might have up its sleeve? You’ll just have to visit the brewery to find out.
“For me, it’s always a good time to connect and catch up with customers,” Stoff says.
Help Those in Need
Undoubtedly most important, Red Rock’s 12 Days of Christmas serves to support Candy Cane Corner.
New, unwrapped toys and other items can be brought to the Beer with Santa event or dropped off at the Beer Store through Dec. 18.
Here’s a full-size image of the organization’s Top 10 Needs (PDF).
Last year, Stoff said the community’s generosity blew her away. It took some creative packing to transport the items to Candy Cane Corner.
“I don’t think I could fit one more item in my car,” she says. “It’s one of those things I think is super important so it’s nice to see the community be so generous.”