Music courses through the veins of Level Crossing Brewing Co. Great musicians, past and present, adorn the taproom walls. Bands are booked weekly to perform at the South Salt Lake brewery. A handful of Level Crossing beer names reference music somehow.
“A lot of the employees here are self-proclaimed music nerds,” founder Mark Medura told Utah Beer News in a podcast episode earlier this year, as the brewery celebrated its two-year anniversary. “I’m just a hippie at heart. (Music has) always been integral to what I wanted to do with the taproom. It’s part of the brand. It’s important to me, it’s important to a lot of us. A part of our value system, if you will.”
It’s no surprise, then, that Level Crossing is partnering with Crosby Hops and the Sweet Relief Musicians Fund to brew Rock On Crafted Lager. Level Crossing plans to release the 5% ABV American Pilsner at its taproom on Sept. 10.
“Sweet Relief Musicians Fund provides financial assistance to all types of career musicians and music industry workers who are struggling to make ends meet while facing illness, disability, or age-related problems,” the organization writes on its website.
Even more, Level Crossing will donate $1 to Salt Lake Academy of Music for each pint sold of Rock On.
This isn’t the first beer Level Crossing’s brewed for a good cause. In 2020, the brewery was invited to partner with Brewing Funds the Cure to brew Rising Hope. That IPA benefited the National Pediatric Cancer Foundation.
Here’s more about the Rock On collaboration. It benefits musicians and crews impacted by COVID-19.
Rock On Tasting Notes
Rock On includes local Solstice Malt and Amarillo and Idaho 7 hops. The following tasting notes are courtesy of Level Crossing Brewing.
- Aromas of sweet malt, white grape, apricot, and freshly brewed green tea
- Light, yet velvety body with background notes of lightly toasted sourdough bread, lemongrass, and honeydew
- Finishes moderately dry with a clean and refreshing herbal hop bitterness
Level Crossing: Awards Roundup
Heading into this week’s beer release, Level Crossing picked up several medals at recent competitions.
And prior to that, the brewery earned a six-pack of medals — including two gold — at the International Beer Awards.