Shades Brewing Unveils New Name, Branding
In some ways, it’s always been simply Shades Brewing. “The first thing,” says CMO Dave Murray, when asked about the brewery’s new name and branding, “is that everybody refers to us as Shades.” It’s not uncommon for consumers to shorthand a corporate name. Toyota isn’t ever Toyota Motor Corporation in casual conversation. And earlier this year Wal-Mart…